Pharmacy Today

Pharmacy Today is the leading pharmacy publication in New Zealand. Recent independent research* shows that Pharmacy Today has virtually saturated market coverage, with 94% of pharmacists and pharmacy staff reading the publication each month.

* In November 2002 CMPMedica (NZ) Ltd commissioned Dr Lynne Eagle from the Dept of Commerce, Massey University, to conduct an independent survey of pharmacist and pharmacy staff readership of Pharmacy Today and NZ Pharmacy.

Vital Statistics

How big?

A3, four-colour

How often?

Monthly

Who reads it?

Community and hospital pharmacists and pharmacy staff, plus pharmacy students, IPA pharmacists, government agencies and the pharmaceutical industry.

How many?

Most pharmacies receive multiple copies. Total print run approx 3000.

Editorial

A mix of news, business management, retailing advice and drug education for both pharmacists and pharmacy assistants.
Specialised sections:
- Clinical Pharmacy - drug updates and other continuing education for pharmacists. Pharmacists who answer the continuing education questions qualify for College of Pharmacists continuing education credits.
- Shoptalk - news, features and drug information for pharmacy assistants

  Features:

- Regular features
- Company profiles. A two-page advertorial feature each month, written by Pharmacy Today journalists and supported by two full pages of advertising. A great opportunity to tell pharmacists about the direction your business is heading in partnership with pharmacy, and the people in it. Run-Ons on heavier stock available.

See http://www.pharmacytoday.co.nz/ for more information